Crash Course in Twitter for Business

By Mon Gill Twitter is a useful social tool, but it’s also an incredibly powerful tool for businesses. It can be used for branding, marketing, research, and networking, but it’s also the ideal platform for connecting with your customers. Frankly, if you’re not on board, you’re losing out. You may want to use Twitter to increase brand awareness, but how do you use it effectively to engage people, and more importantly, reach potential customers? Why Use Twitter for Business? Any business owner or marketer can use Twitter to connect with customers publicly, so it provides a great opportunity to show the human side of your business. Through Twitter, you can answer customer questions, express opinions, and tackle negative publicity quickly and openly. In time, by showing your industry expertise, you can build your credibility, but its real power lies in its immediacy. You can quickly resolve customer complaints, offer daily promotions, and refine your brand’s personality. Understanding the Jargon First, it’s helpful to familiarize yourself with Twitter terminology. Here’s a quick glossary: Bio: A short description of 160 characters or fewer to define who you are on Twitter. DM (Direct Message): A private message sent from one Twitter user to another. Feed: The tweets of the people you follow all appear in chronological order on your homepage. This is your feed. Follow: To subscribe to someone’s updates on Twitter. To do this, click the â€Å"Follow† button on their Twitter page. Hashtag (#): A useful tagging system. Any word or phrase with the # symbol in front of it then becomes a link that users can find and follow. Mention: Referring to someone else in your tweet by writing their username preceded by the @ sign. MT (Modified Tweet): Similar to RT, this is placed before the retweeted text if you manually retweet a message with modifications, for example if you shorten a tweet. Trending Topics: Displayed on the right-hand side of your Twitter homepage. These are words, phrases, or hashtags that are popular on Twitter at a given time. Tweet: A post with a maximum of 140 characters, similar to a Facebook status update. Unfollow: To stop following another Twitter user and stop their tweets from appearing in your feed. Username: Used to identify you on Twitter, it’s also known as your Twitter handle. It must be unique and contain fewer than 15 characters. Optimize Your Twitter Profile When you sign up to Twitter you should complete all your profile. Include your location, website or blog link, and your company bio. Try to include your company name in the username to make it more searchable, and upload an image of your company logo. You bio is a one or two sentence biography about you or your business. Include keywords for your industry and relevant search terms to help lead generation. Start Building Your Twitter Brand Ultimately, Twitter is a tool to build and maintain customer relationships. By providing valuable information, answering questions, and avoiding too much promotional material, you can build customer trust and loyalty. First, you need to start posting tweets. These posts represent your brand, so make every one valuable. You can post tips, advice, opinions, facts, and industry news. Twitter is also a great place to promote your products or services by tweeting recent blog posts, press releases or any other writing your customers may be interested in. You can even link to a promotion placed on a specific landing page. Entertaining posts are also a great way to boost interaction and make your posts more shareable. Growing Your Twitter Network As you follow more people and join conversations, you will attract more followers and widen your Twitter reach. This is also your chance to find out about your audience. Twitter has its own â€Å"Who to Follow† tool, so you can search for key topics and personalities across the channel and build your network. The Twitter search tool also lets you search for specific words and phrases, so you can assess the competition and find out what people are saying about your brand. Make your Twitter presence known whenever possible. Get a Twitter widget plugged into your website or blog so that people can follow you directly from your site. Also display your Twitter handle on your website, in your emails, and on all your other social media profiles. Using social media tools like HootSuite and Sprout Social will also boost your Twitter power. As well as providing tools to automatically tweet your blog posts, they can help manage your company reputation too. By locating tweets about your company, products, and services, you can respond to any negative comments and solve customer problems to minimize bad publicity. Twitter is one of the most powerful social media marketing tools, as it enables businesses to show consumers they are making an effort to connect. It’s a promotional tool, but it’s also a platform to educate consumers and generate quality leads. If you give something back to the Twitter community, your business will ultimately reap the rewards. Looking for a place to start? Head over to Constant Content’s Twitter page to connect with us!

Individual in Society essays

Individual in Society essays Individuality according to dictionary.com means the aggregate of qualities and characteristics that distinguish one person or thing from others; character: choices that were intended to express his individuality; monotonous towns lacking in individuality. Or in other words individuality is what makes people different from one person to another. Although people are different people feel a need to belong to a group in society. I think that people feel that they need to belong to a group because in a group you can talk about your dilemmas and receive comfort from others. In a group of people you can talk about your ambitions and your viewpoint on many topics. Many problems arise from individuality and from feeling the need to belong to a group. Individuality creates many problems because many people will not accept somebody in their group just because they are different. Which then leads to the problem of the need to belong to a group. If you are not pictured as the normal person then i t is very hard to be accepted by others. Many people will do almost anything to be accepted. Even conform to be like others and loose ones individuality. The first story I will talk about, from the book Facing History and Ourselves, is called Conformity and Identity which begins on page 31. This story is about somebody named Brandon Carson. What Mr. Carson is saying is that To learn to accept yourself as you are, and then to start liking yourself completely, is an obstacle some people never overcome. At the age of 16 Mr. Carson admitted to his friends and family the he was gay. The story talks about how he told his friend that he was gay and his friend was no longer a friend but an ex-friend. Mr. Carson has come to many difficulties since he came out of the closet. Many homosexuals have a difficulty maintaining their individuality because homosexuals are not a majorit ...

Assignment Essay Example | Topics and Well Written Essays - 2000 words - 9

Assignment - Essay Example alued and measured and as such how organizations will effectively communicate the contents of their business plan to key stakeholders such as the relevant investors and employees. Lastly this paper will provide my opinion on which of the three businesses is the most likely to succeed and which of the three businesses is most likely to fail. The format that this paper will take is to first present the business case, present a little background information on the company and follow up with the relevant analysis by conducting a marketing plan, operational plan, financial plan, an a human resources plan for each business. The first sample business plan that this paper will address will be Singapore Airlines proposed all business class service. According to the Company Website (2010) Singapore Airlines has introduced a daily air service to New York (Newark) and to Los Angeles on their new A340-500 which would be fitted with 100 seats configured in a 1-2-1 floor pattern. According to BTN Online (2008) it was the case that the airline had first proposed the idea a few years ago and had proposed a price at approximately $8,200 per person for the Newark flight. While this seems like a dramatic change for the airline it was the case that the company had been moving this direction for quite some time, as many of the same planes in operation have a two class system and feature only a total of 181 seats. Singapore airlines have long been known as the flagship carrier of Singapore, and operate a fleet known to be one of the larges air carriers in Asia. It is the case that the company according to their website has been in operation since 1947 when the company was founded as Malaysian airways. The company has long tried to differentiate itself from a number of its competitors as offering one of the more premium flying experiences in the world and as of 2010 it ranks among the top air carriers globally in terms of revenue earned from passenger kilometers. As the company is

Marketing to consumers in saudi arabiawhich facets of their multiple Article

Marketing to consumers in saudi arabiawhich facets of their multiple identities do they use when - Article Example Despite the fact that cross border trade of various entities like people, products, ideas, etc. have resulted in cultures getting mixed up and losing their core identity, yet the foreign element in the home culture has not fully revamped the local culture anywhere in the world; the glimpse of the home culture remains there no matter how much the foreign culture influences it. However, this phenomenon does lead to the outcome that culture is no more a static variable but is dynamic and continues to grow as embedding of culture takes place. This dynamicity and the cross border trade has actually led individuals into behaving differently in a differing set of circumstances or simply put, they tend to portray different culture or cultural identities in different situations. Observations reveal that this is a major issue with immigrants in particular as they face dual challenge; adapt to the local environment and retain their identity. Subsequently, the arising phenomenon leads to the out come that consumers tend to utilize varying facets as they come across different situations. The purpose of this research is to analyze and differentiate between situations and circumstances that make consumer use one of the facets and prefer one over the other defining a varying consumer and consumption pattern. This research is to be conducted in the environment of Saudi Arabia. In particular, this research is aimed at investigating and highlighting the cultural variables that derive the process of marketing communication, perception of quality of service, and choice of consumption in the various categories of products and/or services. Consider the example of a young lady in Saudi Arabia; the first consideration when going out would be towards religious concerns in terms of meat and choice of restaurants. The same lady would definitely move beyond religious considerations when choosing an institute to study, for example. Even when the female goes towards shopping, the consideration and precedence for fashion and societal acceptability might be on the higher side. Similarl y, her attraction to an advertisement may be totally opposite to what her clothing or religion or institute depict her personality to be. Understanding, comprehending and investigating the variables that derive these patterns of choice and consumption is the underlying aim of this research. Saudi Arabia has a different and unique set of characteristics that are associated with its dynamics and other variables. Some of these are listed as below: Firstly, the population constitutes various nationals present, and some of them tend to be influential due to the background or their strength. Secondly, the fact remains that Saudi Arabia is an expatriate driven economy, and the expats there have strong affiliation with their nations as they cannot gain the citizenship status therewith. Thirdly, Saudi Arabia nationals have this tendency of traveling overseas and interacting with individuals from various customs, backgrounds, religions, cultures, norms, etc. Another point of consideration is the tremendous growth that is currently

To what extent are the different economic reform outcomes in China and Essay

To what extent are the different economic reform outcomes in China and Russia (or plus Eastern Europe) due to the pace of reform - Essay Example Thus, with the help of liberal policies, these economies significantly progressed and grown to match up the growth of the western developed nations. The reform in China had taken place in 1978 but in Russia it took place in 1991. This essay tries to enumerate the contrasting reforming strategies undertaken in Russia and China. The essay will also elaborate the economic outcomes of the reforms. The reforms of China and Russia were both considered to be Communist reforms but the outcomes of the reforms were different in the two countries. After the demise of communism, the reforms of Russia took place at a relatively faster rate. However, in China, the free market oriented reforms took place gradually over years (Eich, Gust and Soto, 2012, p.5-8). The communist government of China has tackled these reforms over years. Thus, it is highly rational to analyze the causes and outcomes of the different pace based reforms in the two countries (Hanson and Teague, 2013, p.3-4). The centrally framed Five-Year plan model of China (1953-1957) was gradually abandoned in 1978, when the country transformed itself into a free market economy. The reforms were undertaken by the Chinese Communist Party for improving the competency of the Chinese economy in terms of a fourfold modernization path. The head of the Communist Party, Premier Zhou Enlai, had claimed that the reforms had aimed to improve the agricultural, industrial, service and technology sectors of the country (Eich, Gust and Soto, 2012, p.9). The first reform in China took place from 1966 to 1976, it was known as the Cultural Revolution. The reform was undertaken for improving the social status of the people of China. Ruthless political power and control imposed on the Chinese individuals were removed through this reform. The second phase of reform took place in 1970, when the officials of the central planning system complained about the inefficiency and weakness of the system (Joshua,

Labelling Theory by Becker: Summary and Evaluation

Labelling Theory by Becker: Summary and Evaluation Part of the assumption about the way policing and the law works is that punishing criminal behaviour has a deterrent effect. Whatever controversies surround the efficacy of deterrence and they are myriad it seemed hard for many early theorists to believe that punishing criminal behaviour does any actual harm to society. What labelling theorists introduced was the idea that, ironically, the singling out of those who had transgressed societys laws actually perpetuated the behaviours it was intended to curb (Lilly, Cullen Ball, 2002). The idea that the way in which crimes are socially constructed might have important consequences has, however, proved controversial and sparked considerable debate. This essay looks first at labelling theory and then moves on to examine the theory more critically and assess its reach in explaining crime and deviance. Becker (1973) clearly lays out labelling theory in his book Outsiders: Studies in the Sociology of Deviance. He explains that the interactionist perspective sees crime as an infraction of the rules created by society. It then seeks to find the reasons that a person infringed those rules within both their personality and in the their social and economic environment. Becker (1973) believed that this placed the wrong emphasis on where the parameters for crime are set. It is not in the quality of a persons action the deviant act or, as it were, a deviant person but rather in the imposition of the label of deviance by society. It is society that prescribes which acts are lawful and which acts are not lawful and, that act of successfully applying the label illegal or deviant to a person, has a number of important consequences. One assumption often made, once a person has been labelled a deviant, is that they fit into a homogenous category. Becker (1973) argues that this assumption is often made by researchers in criminology looking for a root cause or at least some commonality in deviance and crime. This assumption, though, is not correct. Some people may not have transgressed societys laws and yet are, through the failure of the appropriate systems, still labelled deviant. Others may have transgressed but have not been caught in their transgression these people remain unlabelled. As a result of this analysis, Becker (1973) is most interested in how people come to be labelled deviant rather than their particular social or personal circumstances. This attack on the absolutist nature of deviance or criminal behaviour highlights a number of variables within the system of labelling. What is labelled a crime varies from one time to another; at one time there is crackdown on, for example, drug offences, and the investigation and penalties are stepped up. At another time there may be much more leniency. Another variable is the nature of the person caught breaking the law. The example is drawn by Becker (1973) of the difference between a middle class person and someone from the lower classes evidence is cited to show that it is the middle class person who is more likely to avoid prosecution. Similarly, crimes committed by individuals tend to be prosecuted by the criminal law, while crimes committed by corporations prosecuted by the civil law. These distinctions emphasise the fact that criminality is not an independent quality of a person, but is intimately related to other peoples perceptions or, alternatively in the modern termin ology, to crimes social construction. After the initial instance in which a person is labelled as a criminal, Becker (1973) asserts that a number of things are naturally attendant. To understand the results of labelling it is useful to make a distinction introduced by Edwin Lemert. Lemert (1951) introduced the idea that deviance could be seen as first primary and then secondary. Primary deviancy refers to the situation where a person commits a criminal offence because of sociocultural and psychological circumstances. At this stage, however, the person does not see themselves as deviant, merely as a person who has temporarily strayed from the straight and narrow. Having been caught committing a criminal offence this person is then subjected to societys vilification and labelling through the criminal justice system. As a result of this the person then has to find a method of dealing with this clash between the way they think about themselves and the way other people now view them. This is normally dealt with by accepting t he label with all its meaning and consequences attached. Lilly, Cullen Ball (2002) explain that labelling theorists used the idea of a self-fulfilling prophecy (developed by Merton, 1968) to explain the effect of labelling. Falsely applying the label of criminal to a person leads to them being seen as morally reprehensible in themselves, even though, at that point, this is probably not true. In peoples minds, the fact that a person has committed a criminal offence leads to them being thought of as a criminal, which again leads to them being seen exclusively in this context, above any other. The police, seeing that person as more likely to transgress in the future, will be more likely to visit them to investigate further crimes. A person is socially isolated from their non-criminal friends and probably incarcerated with others who have been labelled criminals this all serves to reinforce the label. It is this constant pressure from people around them that encourages those who have committed a criminal offence to accept the label of crimin al themselves along with all that it entails. The effect is that, perversely, that crime is perpetuated because of the effectiveness of the systems of criminal justice: the label of criminal becomes a self-fulfilling prophecy (Williams, 2004). Labelling theory has been criticised on a number of grounds. Many researchers have attempted to bring empirical evidence to bear on labelling theory. Gove (1975), for example, found no evidence of the influence of negative sanctions on sustained criminal careers. Sherman Berk (1984) compared, in a field experiment, those who had been arrested for domestic violence, with those who had not. They found that those who had been arrested did, in fact, show a reduced level of violence compared to those who had not. Foster, Dinitz Reckless (1972) found that self-reports of problems amongst apprehended boys did not affect the relationship between deviance and sanctions. Other evidence, however, has supported the contentions of labelling theory. Kaplan Johnson (2001) describe some of this evidence. Palamara, Cullen Gersten (1986) found that juvenile delinquency was affected both directly and through other interactions by contact with the police, as well as mental health services. Important ly, the level of the effect was found to be different depending on the type of behaviour that was being measured. Kaplan Johnson (2001) assert that part of the explanation for the mixed empirical results may be methodological problems. For example, measuring levels of delinquency before and after intervention by the criminal justice system is extremely problematic. Kaplan Johnson (2001) argue that, in the research carried out by Foster et al. (1972), it is possible the boys were trying to protect their self-image which was why they didnt report any problems to researchers. Similarly, though, the results of Palamara et al. (1986), which relied on the opinions of mothers and teachers, might simply reflect the effects that labelling has on labelling obviously a circular argument. Gove (1975) argues that part of the problem with testing labelling theory is that it is simply untestable in many of the ways that researchers have applied. Aside from empirical evidence, researchers have also criticised labelling theory on theoretical grounds. Gove (1975) argues that there is no solid evidence that being labelled and then committing crimes is a self-fulfilling prophecy. In addition, Gove (1975) criticises labelling theory on the grounds that it is has difficulty explaining all the different types of deviant behaviour. Plummer (1979) characterises this as a problem with explaining how primary deviance occurs in the first place. Labelling theory, therefore, has a particular problem with paedophilia, for example, which is generally thought to result from abnormal psychology. For this reason it cannot be largely affected by labelling and self-fulfilling prophecies. More phenomenological problems are pointed to in labelling theory by, amongst others, Philipson Roche (1971). They point out that labelling theory makes many perhaps unwarranted assumptions. The way that society reacts to the labelling of criminals is mostly assumed by the original researchers, and hardly investigated. Theoretically, there is limited linkage between the processes that occur at an everyday level and how these translate into the societal reaction. There is too much reliance on ideas that are deemed common sense and also on anecdotal evidence. Plummer (1979) states that labelling theory tends to minimise, or not to address, the question of power and the effects this has on the criminal justice system. A more general criticism is its compatibility with social determinism, the idea that people may have no choice, or at least little choice, in their behaviour. These ideas are also linked to moral criticisms, that labelling theory excludes the moral aspects of crime choos ing to commit a criminal act is a moral choice. In defence of labelling theory, and the criticisms that have been levelled at it, Becker (1973) ascribes a more limited role to its applicability. Becker (1973) argues that labelling theory was not intended to explain why people commit crimes, but the focus of it is on the interactional elements. It is the interactional elements in explaining crime that had previously been ignored or minimised labelling theory was an attempt to highlight the fact that crime cannot be explained without considering the effects that people have on each other. It is clear that many criticisms of labelling theory are based on different conceptions. Indeed, modern theorists now often see labelling theory as split into three different parts. Davies Tanner (2003) splits it into the strain that concentrates on secondary deviance, the strain that focuses on social psychological effects and, finally, the strain that examines the effect of labelling on life chances. In conclusion, what many proponent of labelling theory claim is that it attempts to demystify acts of crime and deviancy. Rather than seeing them as discrete and recognisable categories that are somehow other from the normal law-abiding citizens, it sees them as part of a fluid process within which all members of society, or a collective, exert some influence. It acknowledges a continuum and attempts to describe the processes involved in moving along that continuum. Critics of labelling theory have attacked with both theoretical arguments and empirical evidence. As can clearly be seen, though, labelling theory is difficult to test empirically and, perhaps, with the defence provided by Becker (1973) is impossible to test this way. Criticisms of theoretical aspects are somewhat muddied by different understandings of what labelling theory constitutes. Despite this, it is possible that more detailed and precise research could provide a clearer empirical result whether positive or negati ve. References References Becker, H. S. (1973) Outsiders: studies in the sociology of deviance. New York: Free Press. Davies, S., Tanner, J. (2003) The Long Arm of the Law: Effects of Labeling on Employment. The Sociological Quarterly, 44(3) 385–404. Philipson, M., Roche, M. R. (1971) Phenomenology, Sociology and the Study of Deviance. In Carson, W.G., Wiles, P. (Eds.) The Sociology of Crime and Delinquency in Britain, vol 2. Oxford: Martin Robertson. Foster, J. D., Dinitz, S., Reckless, W. C. (1972) Perceptions of stigma following  public intervention for delinquent behavior. Social Problems, 20, 202-209 Gove, W. R. (1975). The labeling of deviance: Evaluating a perspective. New York: Halsted Press. Kaplan, H. B., Johnson, R. J. (2001) Social Deviance: Testing a General Theory. New York: Springer. Plummer, K. (1979) Misunderstanding Labelling Perspectives. In Downes, D. Rock, P. (Eds.) Deviant Interpretations: problems in criminological theory. Oxford: Oxford University Press Lemert, E. (1951) Social pathology: A systematic approach to the theory of  sociopathic behavior. New York McGraw-Hill. Lilly, J., Cullen, F., Ball, R. (2002) Criminological theory: Context and consequences (3rd ed.). Thousand Oaks, CA: Sage. Merton, R. K. (1968) Social theory and social structure. New York: Free Press. Palamara, F., Cullen, F. T., Gersten, J. C. (1986). The effect of police and mental  health intervention on juvenile deviance: Specifying contingencies in the impact of formal reaction. Journal of Health and Social Behavior, 27, 90-105. Sherman, L. W., Berk, R. A. (1984) The specific deterrent effects of arrest for domestic assault. American Sociological Review, 49, 261-272. Williams, K. S. (2004) Textbook on Criminology. Oxford: Oxford University Press.

Cultural Difference between Mexicans and Americans Essays -- American

Cultural Difference between Mexicans and Americans While Texas leader Stephen Austin initially had no contempt toward Mexicans, the Anglo-American citizens in the area did. The American Texans of the 1800’s defined Mexicans as â€Å"a race alien to everything that Americans held dear† (De Leon 4). This sentiment would serve as the primary catalyst to the Texas secession from Mexico. When Austin began colonizing the area, he envisioned a place in which Anglo-Americans and Tejanos, Mexicans living in Texas, could live together. Eventually, though, the public opinions of North American settlers in the territory and in Washington would make him realize that the goal of unity between the two groups was impossible. There were many cultural bricks laid by Spaniards, English, Mexicans, and Americans, which built a wall of cultural difference between the Mexicans and Americans so massive that it would lead to war. The Spanish and the English laid the first bricks during the sixteenth century. The English viewed the Spanish as â€Å"heartless and genocidal† (De Leon 4). Ironically, the Spaniards’ cruelty to Indians in Latin America was the primary reason for the English’s characterization. The Spaniards devotion to the Roman Catholic Church made the chasm between the predominately Protestant English and the Spanish grow even wider. The Spaniards continued to lay more bricks through their domination and influence over the inhabitants of Mexico. The Catholic Church became Mexico’s â€Å"largest landowner and moneylender† (Cantrell 105). Today America prides itself on religious freedom; however, during the 1800’s America viewed any religion other than Protestant as a threat. The Anglo-Americans laid the largest set of bricks with their be... ...niversity: William P. Clements Center for Southwest Studies, 1958. 4.Crane, William Carey. Life and Select Literary Remains of Sam Houston. J.B. Lippincott & Co.: Philadelphia, PA, 1884. 5.Del Castillo, Griswold. The Treaty of Guadalupe Hidalgo. University of Oklahoma Press: Norman, OK and London, 1990. 6.De Leon, Arnoldo. They Call Them Greasers. Austin: University of Texas Press, 1983. 7.Hitsman, J. Mackay. â€Å"The Texan War of 1835-1836†. History Today. 1960 10 (2). 8.Lester, Charles Edwards. Life of Sam Houston. J.C. Derby: New York, 1885. 9.Long, Walter Ewing. Stephen F. Austin’s Legacies. Steck-Vaughn Co.: Austin, TX, 1970. 10.Stenberg, Richard R. â€Å"The Texas Schemes of Jackson and Houston, 1829-1836†. Social Science Quarterly. 1970 50(4). 11.Weber, David J. The Mexican Frontier, 1821-1846. Albuquerque: University of New Mexico Press, 1982.

Frankenstein: Creating a Human

Timmy Harder Mr. Reynolds English February 20, 2010 Frankenstein vs. Modern Science When Frankenstein, by Mary Shelley, was written, it was seen as a novel warning scientists and people of the time of the dangers that could follow from exploring unknown scientific fields. In Frankenstein, the unknown field of study is the creation of a live human being. At the time, this was seen as an unthinkable and impossible task, but Victor completes it, although poorly. He began the experiment with little preparation and most of the procedures were done without care.His experiment was way before its time and most people were confused or scared by his creation. Even today creation of a human being is unheard of. However, today, one of the major issues that is being discussed is that of stem cell research. The scientists of Stem Cell Research and Victor Frankenstein share many aspects that could greatly inhibit their overall findings. Victor had many problems that could scare off modern scientifi c research but the two major fears are the side-effects that the creation may cause and scientist’ unpreparedness of their actions.The first problem with exploring a new scientific field is that not much is known about it including the procedure and just the knowledge of the subject. Victor began his initial research when he returned from England after visiting fellow scientists. He wanted to make his name famous, but he totally disregarded the necessities of the experiment. When he completed his creation, it was so hideous that he had to leave because he could not handle the ugliness. He planned to make a human like himself; instead he created a monster with yellowish skin and a height of eight feet.Needless to say, this creature was about as far away from a human as he could have gotten; it was more of a giant. When Victor first sees the monster he says, â€Å"The beauty of the dream vanished, and breathless horror and disgust filled my heart. † (pg. 38) Victor could not even force himself to look at the monster because it was too hideous. When Victor first began the experiment, he believed that he had the complete set of tools to perform the experiment but, in the end, he was not prepared enough.Today, Stem Cell research is in the same sort of mold that Victor’s experiment was in. Stem Cells were discovered in the late 1960s and real live experiments did not begin until the 1980s. At first, the experiments were performed on animals and many resulted in extra limbs and mutated body parts. The experiments were then tested on a set of twins, who were in dire need of a bone marrow transplant. The initial experiment went perfect, but afterwards their legs did not function properly, and they went in for another surgery.However, stem cells were researched for about 10 years until the first experiment was conducted, while Victor conducted his first experiment just four years after he completed medical school. The only problem was that both expe riments were conducted with total disregard of what could happen after the experiment, and in the case of the twins improperly functioning legs for life. Once the experiment or surgery was completed there are multiple side-effects that could follow each procedure. Side-effects are the things that may occur after the experiment that could damage the person for whom the experiment was completed, or the population.For example, Victor created the creature, and with the creature followed many problems that affected the creature itself, and many people in the city were bothered by the monster. The creature killed many people on accident, and the creature was affected by his ugliness and his lack of communication skills. He was unable to communicate with other people and he eventually became lonely. Although many of the creature’s side-effects were emotional and could have been avoided by the creature itself, the side-effects in total could have been prevented if Victor never create d the monster in the first place.However, many of the side-effects that follow stem cell transplant are only harmful to the person for whom they were transplanted. Several side-effects include no-stop bleeding, Anemia, and Infertility. None of these directly affect the population, although Infertility would prevent children from being born. However, the most devastating side-effect is a mutation of several body parts. One example was a kid growing an extra bladder because the environment prevented him from growing an extra kidney. Unfortunately, the man perished from cancer.Mary Shelley did as best as she could to warn the future scientists of the danger of engaging in an unknown field of science. Today, with stem cell research it is a relatively new topic that scientists are still researching. Many initial experiments have been performed, and when done correctly, can create scientific medicals. But stem cell research is still young, and with its relative newness, many experiments h ave gone wrong and have resulted in deaths and terrible side-effects. Citation: http://www. quackwatch. org/06ResearchProjects/stemcell. html

Post WWII german culture essays

Post WWII german culture essays In this ambitious study, Uta G. Poiger attempts to trace the developments of Post-WWII popular culture in East and West Germany, paying close attention to reaction and politicization that framed each sides discussions. The picture that emerges seems to be extremely accurate, but it is at the same time, very confusing. Reactions of all sorts of sociologists, pundits and commentators leaves the reader with an obfuscated view of what life in both East and West Germany was like after WWII. Poigers cultural scholarship focuses on interpretations of Hollywood movies, jazz, and rock n roll, and the class, gender, and racial anxieties that American cultural imports evoked. Poiger shows that every time new American music and fashion were made available, they inevitably crashed up against a counter-wave of adult panic about their effects on the morality, sexuality, and national identity of Germans. Commentators feared that the blatant sensuality of American films and the openly erotic gyrations of jitterbug and other dances would corrupt innocent German girls. They also worried that Westerns, gangster movies, and films such as The Wild One undermined efforts to reconstruct masculinity as less aggressive, more self-controlled than under the Nazis. This anxiety is not cut and dry, however, as Poigers narrative often illustrates contradictions in the perception of youth culture. West German reaction to Jazz, for example, ranges from ambivalence to apprehension to outrage to hatred to acceptance, depending on which magazine is cited and which year it is. Although Poiger uses an abundance of archival evidence to tease out the realities of German Youth culture, she concentrates mostly on the reactions of officials and media figures to do so. This creates a divorced view of German youth culture as it relies on the stereotypes used to describe them based on the reactions and fears of the older generation...

Mentoring essays

Mentoring essays Lets face it, not every child is placed on this earth with a stable home. There are many problems with families today. Divorce, death of a parent, substance abuse, or even being homeless is just to name a few. Children today deal with more stress then they did years ago. Also kids have stress from their peers. They could feel unaccepted and rejected by friends and not really have a peer group to be in. So what do can they do? How can they get help? In some cases, just a friend that will listen, hang out, teach, accept, and just have fun with them can have a big impact. What are these people called? They are mentors. Mentoring is when a role model, or mentor, offers support to another person. A mentor has knowledge and experience in an area and shares it with the A mentor can do many things. They go from helping kids with homework to just hanging out. A mentor can be like a big brother or sister. A mentor is someone for a young person to look up to and rely on. For some kids this could be the only stable thing in their lives. Having a mentor or being involved in a mentoring group, can really relieve anxiety and stress in a childs life. In our community there are several mentoring The first program I came across is called W.Y.N.G.S. It stands for When Youth Need Guidance and Support. Their mission statement is Creating and Opportunity for Success. W.Y.N.G.S. is a mentor program that gives youth the chance to have a friendship with a person who is older than you. These people will take you places and teach you new things. There is also group activities that involves the whole program. The new friendship is also there to help the younger individual with guidance and decisions concerning work, education, family relationships and more. They will meet twice a month for about two hours or as much as you want. This can last for around ...

Discourse Analysis of the Article Essay Example | Topics and Well Written Essays - 3000 words

Discourse Analysis of the Article - Essay Example "Sometimes the way we ask for something, or our reasons for not doing something, are examples of faulty thinking and a 'victim' mentality. Eg: you want to return something to a shop, it's not right or it doesn't work. What type of language would work best "The first is a question, which is asking for a refusal. The second is a statement that demands good service. Whenever you need to ask or negotiate for something it is better to follow the 'Reason/Proposal' formula. "This type of language is sometimes called being assertive and it doesn't have to be unpleasant or aggressive. If you go for a neutral, nonpleading tone and a straightforward statement of fact, it's bound to work. "People will connect with you better if you try to match their tone of voice. If your tone is high pitched and fasts while the other people are slow and laid back, then the conversation will be out of synch. So pace your voice and tone to another person's and you will find that you will communicate better. "Victim of circumstance "It's so easy to fall into the trap of thinking life is 'out to get you' or that success is for other people. Even in the worst of situations, some people manage to be victors rather than victims, so watch your language or your negative thoughts. Every time you say or think: "I can't do that" try asking yourself, "What would happen if I did" "That's not a good thing to do" try asking yourself, "Who says it's not good" "It could all go horribly wrong" try asking yourself, "What's the worst thing that could happen" (BBC, OneLife).

Case study 3 Article Example | Topics and Well Written Essays - 500 words

Case study 3 - Article Example Harrah’s marketing strategy Harrah’s marketing strategy is guided by the principle of 80/20 whereby 80 percent of the revenues come from 20 percent of the most loyal and satisfied customers of a business. As such, marketing practices of Harrah’s have always been customer-centric keeping their preferences in mind and avoiding huge and unnecessary investments in infrastructure and property building. Harrah’s not only gained customer loyalty but also rewarded it from time to time which established long term relations with its customers. On the contrary, Harrah’s competitors had been very stereotypic in their marketing approach by spending frivolously on hotels and building properties without paying any attention to capturing greater customer base which ultimately swept them away from competition. Total Rewards Program at Harrah Harrah’s total rewards program, earlier known as Total Gold is a customer loyalty program which retains and tracks the information of Harrah’s customers and also rewards them on the basis of careful segregation of most profitable and active customers. In the context of business intelligence, this program retains each and every entry, exit or gaming information of all the Harrah’s customers and classifies them on the basis of their loyalty and activeness.